How Stüssy Became a Global Streetwear Symbol
In the early 1980s, Shawn Stüssy, a surfboard shaper from Laguna Beach, began signing his creations with a bold, handwritten signature. What started as a playful flourish on boards soon made its way onto T-shirts, caps, and shorts, sold casually to friends and beachgoers. The scrawl looked rebellious yet effortless, standing apart from polished corporate…
